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  • Case Study

American Suv

For over 20 years, American SUV has been the reliable destination for all your maintenance, repair, spare part, and accessory needs for Jeep, Dodge, or Chrysler vehicles. Our commitment is to deliver fast and efficient service, offering premium quality parts and accessories at competitive prices.
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The CRO improvement project will identify and resolve key issues affecting user behaviour, including page-load performance, navigation clarity, trust-building elements, and data-driven testing. By optimizing design, enhancing content flow, improving CTAs, and implementing proper analytics tracking, the project aims to create a more intuitive, trustworthy, and conversion-focused user experience.

Industry

Auto Mobile

Technologies

WordPress, PHP

Launched

19/07/2024

Country

  • About The Client

1. About the Client

Americansuv.co.za is a specialized automotive service provider offering high-quality spare parts, accessories, and repair solutions for American SUV vehicles. The company focuses on providing reliable products, expert technical support, and a smooth service experience for customers across South Africa. With a commitment to quality and customer satisfaction, the brand aims to make SUV maintenance simple, trustworthy, and affordable.

2. Client Background & Industry Overview

The client operates in the automotive aftermarket industry, serving owners of American SUV brands who require genuine parts and professional repair services. Their market niche includes sourcing rare components, supplying top-grade accessories, and delivering technical repairs with precision. As demand for specialized SUV services grows, AmericansUV is positioned as a dependable partner for long-term vehicle performance and care.
  • Our Challenges

Challenge

  • 1. Challenge: Slow Page-Load Speed & Performance Issues
  • 2. Challenge: Unclear or Weak Calls-to-Action (CTAs) and Navigation / Site Structure
  • 3. Challenge: Lack of Trust Signals & Social Proof (or Poor Presentation of Them)
  • 4. Challenge: Inadequate Data & Lack of Systematic CRO Approach (Testing, Analytics, User Research)
If pages take too long to load, visitors may get frustrated and leave before converting. Research shows even a one-second delay in load time can reduce conversions noticeably.
Visitors need clear guidance on what to do next — whether that’s “Book Service”, “Find Spare Part”, “Contact Us”, etc. Poor placement, ambiguous wording, or confusing navigation can cause drop-offs.
For many users — especially buying car parts or booking services — trust matters a lot. If a site lacks reviews, testimonials, visible credentials (security, guarantees), or has poor design, users may hesitate to convert.
Effective CRO isn’t just guesswork — it requires collecting sufficient data (user behaviour, funnel drop-offs), conducting A/B tests, and analyzing results properly. Without data and structured methodology, changes may not lead to real improvements.
  • The Result

What We Delivered

The project delivered a measurable improvement in website performance, user experience, and overall conversion efficiency. By optimizing page structure, enhancing call-to-action visibility, and strengthening trust elements, user engagement increased significantly across key pages. Improved analytics tracking allowed clearer insights into customer behavior, enabling data-driven decisions for future growth.

Attractive Design

Optimized Site Speed

Advanced Security

Engaging Content

Accessibility

Attractive Design

  • The Result
0 %
User Engagement
0 %
Conversion Rate
0 %
Site Security
0 %
Responsiveness
The client expressed high satisfaction with the results, noting a clear improvement in website clarity, speed, and user engagement. They appreciated the structured approach, timely delivery, and the noticeable increase in enquiries after the CRO enhancements. According to the client, the updated layout and stronger CTAs made the site easier for customers to navigate and interact with. They praised the project for being professionally executed and exceeding their expectations in both performance and overall user experience.