How to Track & Measure Email Marketing Results in Dubai

1. Set Up Google Analytics & UTM Parameters

• Why It Matters: Track how email traffic interacts with your Dubai landing pages.

• How to Do It:

  • Create UTM parameters for campaigns (e.g., utm_source=email&utm_campaign=dubai_ramadan_sale).

  • Use Google Analytics to monitor metrics like bounce rate and time on page.

Example: A Dubai hotel tracked a 25% increase in bookings by optimizing landing pages for email traffic.

2. Monitor Key Email Metrics in Your ESP

• Open Rate: Aim for 25%+ in Dubai (subject line relevance is key).

• Click-Through Rate (CTR): 3-5% is average; 8%+ is excellent.

• Bounce Rate: Keep below 2% (clean your Dubai subscriber list monthly).

Pro Tip: Segment your list by location (e.g., Dubai vs. Abu Dhabi) for tailored content.

3. A/B Test Everything

• Subject Lines: Test Arabic vs. English (e.g., “خصم دبي الصيفي” vs. “Dubai Summer Sale”).

• Send Times: Dubai audiences engage most between 10 AM–12 PM GST.

• CTAs: Try “Book Now” vs. “احجز الآن” for Arabic speakers.

Example: A Dubai e-commerce brand boosted CTR by 40% using Arabic CTAs during Ramadan.

4. Calculate ROI

• Formula: (Revenue from Campaign – Cost) / Cost x 100.

• Costs to Include: ESP fees, design, copywriting, and ad spend.

Example:

• Revenue: AED 50,000

• Cost: AED 10,000

• ROI: (50,000 – 10,000) / 10,000 x 100 = 400%