1. PARTIES TO THE AGREEMENT
This Agreement is entered into between Alrwyt Alwash, a legal entity duly registered and existing under the laws of the United Arab Emirates, with its registered office at Plot No. 75-0, Empire Heights Tower A, Business Bay, Dubai, UAE (hereinafter referred to as the “Company”, “We”, “Us”, or “DigiDesire”), and the individual or entity accessing the website, submitting forms, or engaging services (hereinafter referred to as “You”, “Your”, or the “Client”). All global operations under the brand DigiDesire across UAE, Australia, UK, and Pakistan are governed exclusively by this central agreement. The authorized representative is Muhammad Hamza Zahid (Emirates ID: 1388869).
2. ACCEPTANCE OF TERMS
By accessing https://alrwytalwash.com, leaving comments, uploading media, booking a strategy call, signing up for the newsletter, submitting lead forms, making any payment, or otherwise engaging any Services, You expressly represent, warrant, and covenant that You have carefully read, fully understood, and unconditionally agreed to be legally bound by each and every one of the sixty (60) sections contained in this Agreement. Any objection or reservation must be communicated in writing and accepted by the Company prior to any engagement; failing which, these terms shall apply in their entirety without exception. Continued use after the Last Updated date constitutes fresh acceptance.
3. WEBSITE ADDRESS AND SCOPE
The official website address is https://alrwytalwash.com. This Agreement applies to the entire website, all sub-pages, lead generation forms, Meta Lead Ads integrations, AI systems, and any associated digital platforms operated by the Company. The website provides information and services related to National SEO, Local SEO, Paid Ads, Social Media Marketing, Digital PR, AI Integration, Web/App Development, Managed Hosting, and GoHighLevel automation.
4. GOVERNING LAW
This Agreement shall be governed exclusively and in all respects by the laws of the United Arab Emirates, including without limitation Federal Decree Law No. 42 of 2022 on the Regulation of International Judicial Cooperation and UAE Civil Transactions Law (Law No. 25 of 2025), with full regard to the principle of party autonomy. No other jurisdiction’s laws shall apply.
5. EXCLUSIVE JURISDICTION
All disputes, controversies, or claims arising out of or in connection with this Agreement shall be subject to the exclusive jurisdiction of the Onshore Dubai Courts. You hereby irrevocably waive any right to object to such jurisdiction, claim forum non-conveniens, or commence proceedings in any other court or tribunal anywhere in the world.
6. DEFINITIONS – GENERAL
All capitalized terms used in this Agreement shall have the meanings ascribed to them in the respective sections. Words importing the singular include the plural and vice versa. Headings are for convenience only and do not affect interpretation.
7. DEFINITION – SERVICES
“Services” means and includes National SEO, Local SEO, Paid Ads (Meta and Google), Social Media Marketing, Digital PR, AI Integration, Web and App Development, Managed Hosting, GoHighLevel (GHL) automation and workflows, AI Calling Agents, branding, content writing, and any ancillary digital solutions provided by the Company from time to time.
8. DEFINITION – PERSONAL DATA
“Personal Data” means any information relating to an identified or identifiable natural person, including but not limited to name, email address, phone number, IP address, browser user agent string, and business details collected through the website or campaigns.
9. DEFINITION – LEAD DATA
“Lead Data” means all personal information collected via Meta Lead Ads, Google Lead Forms, website contact/lead forms, landing pages, strategy call bookings, or any other advertising and data collection mechanism operated on behalf of the Client.
10. DEFINITION – SENSITIVE DATA
“Sensitive Data” means health-related, medical, biometric, financial, or any other special category data as defined under applicable laws, particularly collected from healthcare and medical industry clients through lead forms or campaigns.
11. DATA COLLECTED – COMMENTS
When visitors leave comments on the site, the Company collects the data shown in the comments form, including name, email address, website (if provided), and the comment content. Additionally, the visitor’s IP address and browser user agent string are collected solely to help spam detection. An anonymized string created from your email address (hash) may be provided to the Gravatar service to check if you are using it.
12. GRAVATAR SERVICE
The Gravatar service privacy policy is available at https://automattic.com/privacy/. After approval of your comment, your profile picture (if using Gravatar) becomes visible to the public in the context of your comment. The Company bears no responsibility for the privacy practices of the Gravatar service.
13. DATA COLLECTED – MEDIA UPLOADS
If you upload images or any media files to the website, You must strictly avoid uploading images or files with embedded location data (EXIF GPS data) included. Visitors to the website can download and extract any such location data from images on the website. The Company shall not be liable for any location data inadvertently disclosed by You.
14. DATA COLLECTED – COOKIES
The Company uses cookies and similar tracking technologies. If you leave a comment, you may opt-in to saving your name, email address, and website in cookies for your convenience so that you do not have to fill in your details again when leaving another comment. These cookies will last for one year.
15. LOGIN AND FUNCTIONAL COOKIES
If you visit the login page, a temporary cookie is set to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser. When you log in, several cookies are set to save your login information and screen display choices. Login cookies last for two days and screen options cookies last for one year.
16. REMEMBER ME FEATURE
If you select the “Remember Me” option, your login will persist for two weeks. Upon logging out, all login cookies are automatically removed. If you edit or publish content, an additional cookie is saved in your browser indicating the post ID of the article edited. This cookie expires after one day and contains no personal data.
17. EMBEDDED CONTENT FROM OTHER WEBSITES
Articles and pages on this site may include embedded content such as videos, images, or articles from other websites. Such embedded content behaves exactly as if the visitor has visited the other website. These external websites may collect data about you, use their own cookies, embed additional third-party tracking, and monitor your interaction with the embedded content.
18. DATA COLLECTED – LEAD FORMS & META ADS
Through Meta Lead Ads, Google Lead Forms, and website forms, the Company collects name, phone number, email address, business name, location, and any custom fields defined by the Client (which may include health-related questions for healthcare clients). All such Lead Data is processed strictly as a Data Processor on behalf of the Client.
19. DATA COLLECTED – NEWSLETTER & STRATEGY CALLS
Email addresses submitted through the newsletter signup form are collected and stored. When booking a strategy call, the Company collects phone numbers, email addresses, business information, and any other details provided in the booking form. These are used solely for scheduling and service delivery.
20. LAWFUL BASIS OF PROCESSING
All data processing is based on contractual necessity for service delivery, explicit consent obtained at the point of collection (by clicking Submit, Accept, or Confirm), and legitimate interest for fraud prevention, system security, and service improvement, in full compliance with UAE PDPL (Law No. 45/2021) and UK GDPR where applicable.
21. THIRD-PARTY SERVICES – GOHIGHLEVEL
The Company utilizes GoHighLevel (GHL) as a sub-processor for automation and CRM functions. Client data flows through GHL under a formal Data Processing Agreement. The Client acknowledges and consents to this data flow.
22. THIRD-PARTY SERVICES – META PLATFORMS
Meta Pixel, Meta Lead Ads, and Meta Business Suite are used for advertising and tracking. The Client is solely responsible for ensuring full compliance with Meta’s Advertising Policies, including rules on Special Ad Categories for healthcare and regulated industries.
23. THIRD-PARTY SERVICES – GOOGLE
Google Analytics 4 (GA4) and Google Ads are used for performance measurement and paid advertising. The Company acts only as a technical facilitator; the Client remains fully responsible for Google Ads policy compliance.
24. THIRD-PARTY SERVICES – AI PROVIDERS
AI Calling Agents and automation utilize Retell AI, OpenAI, and other licensed AI providers. Data processed by these providers is covered under respective Data Processing Agreements maintained by the Company.
25. INTERNATIONAL DATA TRANSFERS
Personal data may be transferred between the Company’s hubs in Dubai (UAE), Melbourne (Australia – 440 Collins St), London (UK), and Karachi (Pakistan – Block 9, Clifton, Office #701, Razi Tower). All transfers are protected by Standard Contractual Clauses (SCCs) and appropriate safeguards.
26. DATA RETENTION – GENERAL
The Company retains personal data only for as long as necessary to fulfill the purposes for which it was collected or as required by applicable law. Upon termination of services, data is handled according to Client instructions and legal obligations.
27. DATA RETENTION – FINANCIAL RECORDS
All commercial, accounting, and tax records are retained for a minimum period of seven (7) years in accordance with UAE Corporate Tax Law and other regulatory requirements.
28. DATA RETENTION – AI VOICE RECORDINGS
All AI voice call recordings are automatically and permanently deleted after ninety (90) days from the date of recording to ensure biometric data minimization.
29. DATA RETENTION – COMMENTS
Comments and their associated metadata are retained indefinitely so that the Company can recognize and approve any follow-up comments automatically without maintaining a manual moderation queue.
30. YOUR RIGHTS OVER YOUR DATA
You have the right to request access to, rectification, erasure, restriction of processing, and portability of your personal data. Requests must be made in writing to the Company. This does not include data the Company is legally obliged to retain for administrative, tax, legal, or security purposes.
31. AI CALLING AGENTS
The Company provides AI Voice Agents for automated sales, support, and follow-up calls as part of its Services. These agents are programmed to operate in compliance with applicable telecommunications laws.
32. AUTOMATED CALL IDENTIFICATION
Every AI Calling Agent shall clearly identify itself as an automated system within the first two (2) seconds of the call, in accordance with FCC, TCPA, ACMA, and Ofcom requirements.
33. VOICE RECORDING POLICY
All calls made or received through AI Calling Agents are recorded for quality assurance, training, compliance monitoring, and dispute resolution purposes. The Client must inform all call recipients that the conversation is being recorded by an AI system.
34. BIOMETRIC DATA HANDLING
Voice recordings may contain biometric data. Such data is processed with military-grade encryption and treated as highly sensitive. The Company implements strict access controls and minimization principles.
35. TCPA / ACMA / OFCOM COMPLIANCE
Clients using AI Calling services must obtain and maintain Prior Express Written Consent (PEWC) for every telephone number contacted. The Client bears sole responsibility for compliance with US TCPA, Australian ACMA, and UK Ofcom regulations.
36. CLIENT WARRANTIES – AI CALLING
The Client warrants that all lead lists provided or used are legally obtained, have been properly scrubbed against Do-Not-Call registries, and contain no numbers that would violate applicable laws. Any violation shall result in immediate indemnity obligations.
37. META ADS COMPLIANCE
All advertising campaigns, creatives, landing pages, and lead forms must strictly comply with Meta’s Advertising Policies (as updated from time to time), including prohibitions on misleading claims and rules for Special Ad Categories. The Company reserves the absolute right to reject or pause any campaign without notice or liability.
38. HEALTHCARE & REGULATED INDUSTRIES
For clients in healthcare, medical, supplements, or any regulated industry, the Client must ensure full compliance with all health advertising laws, including Meta and Google policies on prohibited content. The Company accepts no liability whatsoever for any regulatory action arising from the Client’s ad content or lead forms.
39. PAYMENT TERMS
All fees for Services must be paid in advance according to the schedule agreed in the proposal or invoice. Payments are non-refundable except as expressly stated in this Agreement.
40. ARBOUN (SECURITY DEPOSIT)
Pursuant to Article 148 of the UAE Civil Transactions Law, the Client shall pay a minimum seventy percent (70%) non-refundable Arboun before any work commences. This deposit is irrevocably earned by the Company upon receipt and shall be retained in full as liquidated damages in the event of any cancellation, delay, or abandonment by the Client.
41. MILESTONE PAYMENTS
Once any milestone (including but not limited to research, sitemap creation, design approval, or setup) is commenced or approved, the corresponding payment becomes one hundred percent (100%) non-refundable.
42. REFUND POLICY
No refunds shall be issued once any work has begun in the Strategy, Discovery, or any subsequent phase. Technical failures attributable solely to the Company may be considered for partial refund at the Company’s sole discretion.
43. SUBSCRIPTION CANCELLATION
Monthly recurring services (hosting, SEO, AI maintenance, ad management) require fifteen (15) days prior written notice before the next billing cycle. Failure to provide such notice shall result in automatic renewal and full billing for the subsequent month.
44. SERVICE SUSPENSION
The Company reserves the right to immediately suspend all Services, including hosting, websites, apps, and AI agents, without notice or liability if any invoice remains unpaid for more than seven (7) days. The Client shall bear all resulting business losses.
45. INTELLECTUAL PROPERTY OWNERSHIP
All custom code, designs, assets, databases, and deliverables remain the exclusive property of the Company until one hundred percent (100%) payment is received in cleared funds. Only upon full payment does ownership transfer to the Client.
46. PORTFOLIO LICENSE
Notwithstanding ownership transfer, the Company retains a perpetual, irrevocable, worldwide, royalty-free license to display, market, and showcase all completed projects in its portfolio, website, and marketing materials.
47. NO RESULTS GUARANTEE
The Company provides Services on a best-efforts basis only. No guarantee, warranty, or representation is made regarding specific search engine rankings, lead volume, conversion rates, revenue targets, or any other performance metric.
48. PERFORMANCE DISCLAIMER
SEO, PPC, and advertising results are heavily influenced by third-party algorithm changes (Google, Meta), market competition, and external factors beyond the Company’s control. The Company shall not be held liable for any variation in performance.
49. LIMITATION OF LIABILITY
To the maximum extent permitted by UAE law, the Company’s total aggregate liability under this Agreement shall not exceed the total fees paid by the Client for the specific Service in the three (3) months immediately preceding the claim. Under no circumstances shall the Company be liable for indirect, consequential, incidental, or loss-of-profit damages.
50. INDEMNIFICATION
The Client agrees to indemnify, defend, and hold harmless the Company, its directors, officers, employees, and affiliates from and against any and all claims, damages, fines (including TCPA penalties of up to USD 1,500 per call), liabilities, losses, and legal fees arising from the Client’s data practices, advertising content, lead sources, or breach of this Agreement.
51. ACCEPTABLE USE POLICY
The Client shall not use the Services for sending spam, unsolicited communications, phishing, scam websites, or any activity that violates applicable laws or platform policies.
52. PROHIBITED ACTIVITIES
Any violation of UAE Federal Decree Law No. 34 of 2021 on Combating Cybercrimes is strictly prohibited and shall result in immediate termination of Services without refund and potential legal action.
53. DATA CONTROLLER RESPONSIBILITY
The Client is the Data Controller and bears sole and exclusive responsibility for the accuracy, legality, consent mechanisms, and regulatory compliance of all Lead Data and advertising content. The Company acts purely as a Data Processor.
54. AMENDMENTS
The Company reserves the unilateral right to amend, modify, or update any section of this Agreement at any time to reflect changes in law or platform policies (Meta, Google, FCC, etc.). The “Last Updated” date constitutes sufficient notice. Continued use of Services after any amendment constitutes acceptance of the revised terms.
55. SEVERABILITY
If any provision or section of this Agreement is held to be invalid, illegal, or unenforceable by a court of competent jurisdiction, the remaining fifty-nine (59) sections shall continue in full force and effect without being impaired or invalidated.
56. ENTIRE AGREEMENT
This sixty-section document constitutes the entire agreement between the Parties and supersedes all prior understandings, negotiations, representations, or agreements, whether written or oral, relating to the subject matter hereof.
57. FORCE MAJEURE
Neither Party shall be liable for any delay or failure to perform its obligations caused by events beyond its reasonable control, including but not limited to acts of God, war, terrorism, pandemics, government restrictions, internet failures, or third-party platform outages.
58. NOTICES
All legal notices, demands, or communications must be sent in writing via email to hamza@digidesire.com or by registered post to the Company’s registered address in Dubai. Notices sent by email shall be deemed received on the same business day.
59. CONTACT INFORMATION
- UAE (Dubai): Damac Executive Heights – 19th Floor, Al Khareef 1 St, Al Thanyah First, Barsha Heights
- Australia: 440 Collins St, Melbourne VIC 3000
- Pakistan: Office #701, 7th Floor, Razi Tower, BC-13, Block 9, Clifton, Karachi
- Phone: AU +61 489 989 631 | PK +92 347 501 4158 | DXB +971 56 853 0930
- Email: info@alrwytalwash.com
60. ACKNOWLEDGMENT & FINAL BINDING AGREEMENT
By accessing the website, submitting any form, booking a strategy call, signing up for the newsletter, or engaging any Services, You expressly acknowledge and confirm that You have read, understood, and voluntarily agreed to all sixty (60) sections of this legally binding Privacy Policy & Terms of Service. You further represent that You have either obtained independent legal advice or have knowingly and willingly waived the right to do so. This Agreement is enforceable to the fullest extent permitted by law.